The 2025 vintage marks the ninth Rosé release dedicated to the Monarch Challenge. Thanks to our friends and supporters, we are optimistic about the progress made and hopeful about the future for a cleaner, healthier and more brilliant planet.
Each year, our Rosé release allows us to donate to Xerces Society & the Sonoma County Wildlife Rescue, two organizations supporting biodiversity through the important work they do.
The Xerces Society for Invertebrate Conservation is an international nonprofit organization that protects the natural world through the conservation of invertebrates and their habitats. They are leading the charge for education and activism around pollinator health, and through last year’s release, we supported their Pollinator Conversation program.
The Sonoma County Wildlife Rescue are close friends and partners of RAEN Winery. They are dedicated to the rescue, rehabilitation, and release of sick, injured, and orphaned wildlife; and the promotion, understanding, appreciation, protection and conservation of wildlife through both Educational Outreach Programs and advocacy efforts. They have helped wineries, including RAEN, add owl boxes to their vineyards, and our donation last year went towards building an outdoor rehabiliation space for large birds, as well as a bear enclosure.
Hear more about the Movement
from Carlo Mondavi, founder of Monarch Challenge:
Before it Happened Podcast | “In the Pursuit of Cleaner Farming, Making Great Wine and Chasing Monarch Butterflies”
“We want to be a solution to making farmers safer, healthier, happier, and more profitable at the end of the day, so that we can continue to do what we love. I see a really bright future in agriculture, and it's not just in getting rid of the chemicals, it’s in making farms more successful and more profitable.”
Future of XYZ Podcast | “The Future of Viniculture”
“My goal for the next 100 years is to be in the company of the great wines of the world, while helping protect our planet in the way we need to. If we don’t start acting now, we won’t have that path going forward.”
SevenFifty Daily “Why Organic Winegrowing can be More Profitable than Conventional”
“When you’re using synthetics and you’re using herbicides, you’re hurting not only your soil’s microbiome, you’re hurting the plant that you’re farming.”
BBC “The Race to Save California’s Rarest Butterflies”
"I don't know any of my farmer friends that wakes up in the morning and says, 'I want to go spray chemicals.' Not one of them. They're terrible for the soil microbiome and the farm algae.”